Koché Enlists Paris Saint-Germain to Help Formulate Pre-Fall 2018 Collection

With NYC’s Strand bookstore set as the backdrop.

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Fashion
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Throughout much of 2017, Paris Saint-Germain proved time and time again that its popularity and reach extends far beyond the pitch and into the realms of fashion — having aligned with such names as Nike, Esquivel, and colette, amongst others. Already having collaborated with Koché for the French label’s Spring 2018 collection, the duo has linked up again, along with The Woolmark Company, for the luxury brand’s Pre-Fall 2018 lineup.

With NYC’s Strand bookstore converted into a makeshift runway, the vibrantly-hued, print-rich range did well to exhibit the powerful pairing between high-end designs with leisure activewear elements. Full-on tracksuits, graphic button-down shirts, lightweight outerwear and oversized trousers each teamed up alongside a varied mix of sneaker silhouettes — providing casual accents to an otherwise avant-garde assemblage.

In other style-related news, check out Lyst breakdown the state of menswear in 2017.

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