Koché Enlists Paris Saint-Germain to Help Formulate Pre-Fall 2018 Collection

With NYC’s Strand bookstore set as the backdrop.

Fashion
4,119 Hypes 3 Comments

Throughout much of 2017, Paris Saint-Germain proved time and time again that its popularity and reach extends far beyond the pitch and into the realms of fashion — having aligned with such names as Nike, Esquivel, and colette, amongst others. Already having collaborated with Koché for the French label’s Spring 2018 collection, the duo has linked up again, along with The Woolmark Company, for the luxury brand’s Pre-Fall 2018 lineup.

With NYC’s Strand bookstore converted into a makeshift runway, the vibrantly-hued, print-rich range did well to exhibit the powerful pairing between high-end designs with leisure activewear elements. Full-on tracksuits, graphic button-down shirts, lightweight outerwear and oversized trousers each teamed up alongside a varied mix of sneaker silhouettes — providing casual accents to an otherwise avant-garde assemblage.

In other style-related news, check out Lyst breakdown the state of menswear in 2017.

Read Full Article

What to Read Next

Paris Saint-Germain Charts Its Transformation in New Book
Sports

Paris Saint-Germain Charts Its Transformation in New Book

‘Off The Pitch’ explores how the club has changed since 2011.

Paris Saint-Germain Partners With Dior to Create Players' Wardrobes
Fashion

Paris Saint-Germain Partners With Dior to Create Players' Wardrobes

Kim Jones has designed both formal and casual looks for the French team.

Paris Saint-Germain Sells Honey Grown in the Parc Des Princes
Food & Beverage

Paris Saint-Germain Sells Honey Grown in the Parc Des Princes

10 beehives were installed in its home stadium last summer.


Paris Saint-Germain and Nike Present Stripped-Back 2021/22 Third Kit
Fashion

Paris Saint-Germain and Nike Present Stripped-Back 2021/22 Third Kit

Contrasted by an “Electric Red” crest.

Post Malone's "rockstar" Gets a Latin Remix Featuring Nicky Jam & Ozuna
Music

Post Malone's "rockstar" Gets a Latin Remix Featuring Nicky Jam & Ozuna

Will the song regain the No. 1 spot again?

Lonzo Ball's Nas Hoodie Gets Roasted by Twitter
Sports

Lonzo Ball's Nas Hoodie Gets Roasted by Twitter

Some subtle shade.

Lil Uzi Vert Teases Another New Song, "Drip"
Music

Lil Uzi Vert Teases Another New Song, "Drip"

Apparently releasing later this week.

Floyd Mayweather Is This Year's Most Searched-For Athlete
Sports

Floyd Mayweather Is This Year's Most Searched-For Athlete

According to Google.

Meek Mill & Young Thug Link Up For Official "We Ball" Video
Music

Meek Mill & Young Thug Link Up For Official "We Ball" Video

The last video was just a “lifestyle visual.”


'Akira''s 35th Anniversary Box Set Is Available Now
Entertainment

'Akira''s 35th Anniversary Box Set Is Available Now

Collectible patch with iconic pill illustration included.

Young Thug & Travis Scott Show off Their Vocal Prowess On "Me or Us" Remix
Music

Young Thug & Travis Scott Show off Their Vocal Prowess On "Me or Us" Remix

Released on the vinyl edition of ‘Beautiful Thugger Girls.’

MUJI Art Director Kenya Hara Talks History, Inspiration & Future of the Brand
Design

MUJI Art Director Kenya Hara Talks History, Inspiration & Future of the Brand

“I’m not interested in the popularity of the products in that sense.”

atmos & BOUNTY HUNTER Are Dropping the Reebok Instapump Fury "Sameru-Kun"
Footwear

atmos & BOUNTY HUNTER Are Dropping the Reebok Instapump Fury "Sameru-Kun"

Inspired by the popular figure.

What Men Wanted to Wear in 2017, According to Lyst
Fashion

What Men Wanted to Wear in 2017, According to Lyst

Patagonia and The North Face are on top of the heap.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.