Ignasi Monreal Paints A "Utopian Fantasy" for Gucci Spring/Summer 2018

Elegant to the last detail.

Fashion
11.6K 5 Comments
Save

Ignasi Monreal is recognized for creating digital paintings of fantastical creatures and landscapes. Gucci recently commissioned the Spanish artist and illustrator to helm its Spring/Summer 2018 campaign. Titled “Utopian Fantasy,” Monreal’s striking batch of imagery is a cocktail of Victorian Era and modern-day motifs with haunting backdrops. Pieces highlighted in the digital artworks include pared-down suiting, graphic crewneck sweatshirts, patriotic tracksuits, and the famous double G logo slapped on a variety of silhouettes.

Check out Gucci‘s Spring/Summer 2018 campaign by Ignasi Monreal above and let us know your thoughts. Gucci made our list of top 10 fashion collabs of 2017, check out the rest of the field.

Read Full Article
Text By
Share this article
In This Article
Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

What to Read Next

Gucci’s Contemporary Refresh Kickstarts with New Muses and a Campaign Shot by Demna
Fashion

Gucci’s Contemporary Refresh Kickstarts with New Muses and a Campaign Shot by Demna

The maison’s creative director photographed friends and collaborators for its latest campaign: Generation Gucci.

Nicholas Daley Riffs on Spiritual Jazz for Spring/Summer 2027's "Sonic Tapestry" Collection
Fashion

Nicholas Daley Riffs on Spiritual Jazz for Spring/Summer 2027's "Sonic Tapestry" Collection

Spiritual Jazz sets the tone for Nicholas Daley’s SS27 collection, informing everything from its handcrafted textiles to its vibrant visual language.

Alex Mill and J. Press Reunite For a Refined Spring/Summer 2026 Collection
Fashion

Alex Mill and J. Press Reunite For a Refined Spring/Summer 2026 Collection

The second collaborative effort merges Ivy League heritage with casual sensibilities.


Playback: Louis Vuitton Spring/Summer 2027, Featuring Quavo, Lil Baby, and More
Music

Playback: Louis Vuitton Spring/Summer 2027, Featuring Quavo, Lil Baby, and More

Welcome to our Paris Fashion Week “track ID” hub, starting off strong with the soundtrack behind Pharrell’s latest seasonal showcase.

Louis Vuitton's Spring/Summer 2018 Men's Accessories Are Travel-Ready
Fashion

Louis Vuitton's Spring/Summer 2018 Men's Accessories Are Travel-Ready

Bags and tags emblazoned with the iconic monogram.

Moncler to Hold Coed Fashion Show in Milan in February
Fashion

Moncler to Hold Coed Fashion Show in Milan in February

Another fashion powerhouse unifies its runways.

Apple Reportedly Sells a Million iPhones Daily
Tech & Gadgets

Apple Reportedly Sells a Million iPhones Daily

High stocks and high sales have given Apple the needed turnaround.

Tomokazu Matsuyama Exhibits "Afternoon Delight" at Arsham/Fieg Gallery
Art

Tomokazu Matsuyama Exhibits "Afternoon Delight" at Arsham/Fieg Gallery

Matsuyama continues to explore his cultural entanglement in new exhibition.

Stream Bishop Nehru's 'Emperor Nehru's New Groove' Mixtape
Music

Stream Bishop Nehru's 'Emperor Nehru's New Groove' Mixtape

The prelude to his forthcoming joint album with MF DOOM and Kaytranada.

Disney's 'The Nutcracker & The Four Realms' Teaser Trailer Retells a Classic Tale
Entertainment

Disney's 'The Nutcracker & The Four Realms' Teaser Trailer Retells a Classic Tale

Inspired by E.T.A. Hoffmann’s acclaimed novella.


Nike's LeBron 15 Will Soon Launch in Black/Metallic Gold
Footwear

Nike's LeBron 15 Will Soon Launch in Black/Metallic Gold

Playoff-ready.

Rich Chigga Announces Debut Album, 'Amen'
Music

Rich Chigga Announces Debut Album, 'Amen'

Along with an official release date for 2018.

Balmain Flexes Luxury Casual Wear for Pre-Fall 2018
Fashion

Balmain Flexes Luxury Casual Wear for Pre-Fall 2018

Patchwork leather jackets, sequin crewnecks, and more.

Louis Vuitton Brings New Dial Updates to the Tambour Horizon
Watches

Louis Vuitton Brings New Dial Updates to the Tambour Horizon

Welcome the Regatta and Spin Time.

Nike Vandal High Supreme Drops in Black/Grey
Footwear

Nike Vandal High Supreme Drops in Black/Grey

The Vandal’s steady run continues.

Dime Hints at a Possible Toaster Release
Food & Beverage

Dime Hints at a Possible Toaster Release

Upgrading your breakfast experience.

More ▾