Here's an Inside Look Into Amsterdam's Rising Creative Culture

Designer Olaf Hussein introduces us to some of the world’s most imaginative minds.

Fashion  
11,688 Hypes 0 Comments

New Balance and HYPEBEAST present the third installment of our five-part The Local series featuring the latest 247 sneaker colorways. In this episode, we journeyed to Amsterdam to meet with Olaf Hussein who introduced us to the growing creative culture in the historic city. The Netherlands-based creative took to the streets equipped with the breathable mesh Classic sneaker, touring us through the urban center’s cobblestone streets while showing us the agencies and designers who are putting Amsterdam’s imagination on the map.

Watch the latest The Local video above to get a behind the curtain view of the action at …,staat, MENDO and Random Studio who are shaping visuals and experiences for some of the most cutting-edge brands worldwide. Once you’ve got your inspiration, shop the New Balance 247 lineup on the official New Balance website and at retailers globally for $90 USD.

Read Full Article
Photographer
Paul Heavener/HYPEBEAST
More

What to Read Next

Migos Want to Be Cast as the Hyenas in 'The Lion King' Remake
Music

Migos Want to Be Cast as the Hyenas in 'The Lion King' Remake

Call them up, Disney.

iPhone X Sales Help Boost Tim Cook's Net Worth by $34 Million USD
Tech

iPhone X Sales Help Boost Tim Cook's Net Worth by $34 Million USD

Pocket change.

Stephen Curry Teases New Curry 4 Lows During Warmups
Footwear

Stephen Curry Teases New Curry 4 Lows During Warmups

In royal blue and gold.


The atmos x Nike "Animal Pack" Is Returning for Air Max Day 2018
Footwear

The atmos x Nike "Animal Pack" Is Returning for Air Max Day 2018

A “2.0” version with a subtle color upgrade.

Koenigsegg Crushes Top Speed Record for Production Cars
Automotive

Koenigsegg Crushes Top Speed Record for Production Cars

The Agera RS bests Bugatti and Hennessy to become the fastest production car in the world.

The PUMA Basket Classic Joins in on the Wheat-Colored Sneaker Trend
Footwear

The PUMA Basket Classic Joins in on the Wheat-Colored Sneaker Trend

How does it stack up?

More ▾