Here's an Inside Look Into Amsterdam's Rising Creative Culture

Designer Olaf Hussein introduces us to some of the world’s most imaginative minds.

Presented by New Balance //Fashion 

New Balance and HYPEBEAST present the third installment of our five-part The Local series featuring the latest 247 sneaker colorways. In this episode, we journeyed to Amsterdam to meet with Olaf Hussein who introduced us to the growing creative culture in the historic city. The Netherlands-based creative took to the streets equipped with the breathable mesh Classic sneaker, touring us through the urban center’s cobblestone streets while showing us the agencies and designers who are putting Amsterdam’s imagination on the map.

Watch the latest The Local video above to get a behind the curtain view of the action at …,staat, MENDO and Random Studio who are shaping visuals and experiences for some of the most cutting-edge brands worldwide. Once you’ve got your inspiration, shop the New Balance 247 lineup on the official New Balance website and at retailers globally for $90 USD.

Read Full Article
Photographer
Paul Heavener/HYPEBEAST
New BalanceOlaf HusseinNew Balance 247

You may also like

An Inside Look at Pop Trading Company, Amsterdam’s Best New Skate Brand
Fashion 

An Inside Look at Pop Trading Company, Amsterdam’s Best New Skate Brand

And how it became integral to the city’s skate scene.
5,446 Hypes 0 Comments
An Inside Look at Commonwealth's DTLA US Flagship Store
Fashion

An Inside Look at Commonwealth's DTLA US Flagship Store

The brand’s third official physical store.
2,987 Hypes 0 Comments
An Inside Look at rag & bone's Concept Space in Miami
Design 

An Inside Look at rag & bone's Concept Space in Miami

Featuring artwork by 1010, 2Alas, Alexis Diaz, and Boy Kong.
2,681 Hypes 0 Comments
An In-Depth Look Inside Ari Marcopoulos's "Machine" Exhibition
Arts

An In-Depth Look Inside Ari Marcopoulos's "Machine" Exhibition

Featuring some rare archival shots.
1,973 Hypes 0 Comments
Jeff Bezos Offers an Inside Look at Mannequin Skywalker's Ride to Space
Tech

Jeff Bezos Offers an Inside Look at Mannequin Skywalker's Ride to Space

Bezos promises people the same experience sometime next year once its open to the public.
1,285 Hypes 4 Comments
Here's an Exclusive Look at KITH Women's "1 Reimagined" Editorial
Fashion

Here's an Exclusive Look at KITH Women's "1 Reimagined" Editorial

Nike’s “JESTER” is styled to perfection.


What to Read Next

Migos Want to Be Cast as the Hyenas in 'The Lion King' Remake
Music

Migos Want to Be Cast as the Hyenas in 'The Lion King' Remake

Call them up, Disney.
6,855 Hypes 0 Comments

iPhone X Sales Help Boost Tim Cook's Net Worth by $34 Million USD
Tech

iPhone X Sales Help Boost Tim Cook's Net Worth by $34 Million USD

Pocket change.
3,174 Hypes 0 Comments

Stephen Curry Teases New Curry 4 Lows During Warmups
Footwear

Stephen Curry Teases New Curry 4 Lows During Warmups

In royal blue and gold.
2,445 Hypes 0 Comments


The atmos x Nike "Animal Pack" Is Returning for Air Max Day 2018
Footwear

The atmos x Nike "Animal Pack" Is Returning for Air Max Day 2018

A “2.0” version with a subtle color upgrade.
16,790 Hypes 0 Comments

Koenigsegg Crushes Top Speed Record for Production Cars
Automotive

Koenigsegg Crushes Top Speed Record for Production Cars

The Agera RS bests Bugatti and Hennessy to become the fastest production car in the world.
9,588 Hypes 0 Comments

The PUMA Basket Classic Joins in on the Wheat-Colored Sneaker Trend
Footwear

The PUMA Basket Classic Joins in on the Wheat-Colored Sneaker Trend

How does it stack up?
2,341 Hypes 0 Comments

More ▾