Here's an Inside Look Into Amsterdam's Rising Creative Culture

New Balance and HYPEBEAST present the third installment of our five-part The Local series featuring the latest 247 sneaker colorways. In this episode, we journeyed to Amsterdam to meet with Olaf Hussein who introduced us to the growing creative culture in the historic city. The Netherlands-based creative took to the streets equipped with the breathable mesh Classic sneaker, touring us through the urban center’s cobblestone streets while showing us the agencies and designers who are putting Amsterdam’s imagination on the map.

Watch the latest The Local video above to get a behind the curtain view of the action at …,staat, MENDO and Random Studio who are shaping visuals and experiences for some of the most cutting-edge brands worldwide. Once you’ve got your inspiration, shop the New Balance 247 lineup on the official New Balance website and at retailers globally for $90 USD.