K-Swiss Introduces the GaryVee Sneaker
“Basketball players and football players have signature sneakers, so why not entrepreneurs?”
Following the recent launch of the Generation K campaign, K-Swiss has teamed up with entrepreneur Gary Vaynerchuk, a.k.a. Gary Vee, for its newest sneaker iteration for the fall season. Billed as the world’s first signature sneaker for an entrepreneur, K-Swiss releases the GaryVee 001 and the GaryVee 002, which combines the brand’s signature design and sophisticated athletic references. The GaryVee 001 features a leather upper covered in knit textile in a black and green colorway and sports a soft EVA midsole along with Gary’s signature on the tongue.
The GaryVee 002 is a new version of K-Swiss’ new Court Frasco, in premium full-grain black leather with subtle green accents. Both styles feature lace tips with a cork print as a nod to Gary’s entrepreneurial roots in the wine business. “Basketball players and football players have signature sneakers, so why not entrepreneurs?” asks Vaynerchuk.
Browse through the visuals above and head over to K-Swiss.com for more information on the GaryVee 001 and 002 for $85 to $100 USD. The GaryVee 001 is available this weekend at Complexcon and officially launches on Tuesday, November 14 at Foot Action, Shoe Palace, Finish Line, Urban Outfitters and K-Swiss.com.
