This New Nike Air Max 90 Is All About Flexing With Big Logos

Are we witnessing the birth of a trend?

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Footwear
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Nike‘s Air Max Plus isn’t the only sneaker to receive oversized logo detailing. An Air Max 90 with blown-up logos has appeared, courtesy of Japanese retailer atmos.

Featuring a plain white upper and midsole, the shoe is distinguished by an enormous “AIR MAX” logo on its side. Contrasting with sneaker’s neutral-toned colorway, the supersized branding overtakes the area normally occupied by a Swoosh. The translucent “AIR MAX” has been executed in a color that recalls the iconic “Infared” Air Max 90 colorway. A black sole completes the otherwise understated footwear.

The Nike Air Max 90 “NS GPX” was originally slated to drop in atmos stores on October 28 for ¥15,000 JPY (approximately $130 USD), we’ll update with any news as we hear it. Will we see more oversized Nike logos in the future? Only time will tell. Until then, Nike has updated its SB Dunk High Pro and VaporMax silhouettes with new colorways.

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atmos

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