M/M Reworks Lacoste Logo For New Capsule Collection

The crocodile has left the building.

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Fashion
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Parisian label M/M has tapped Lacoste for a capsule collection playing off of the latter brand’s sportswear heritage. The offering also includes a new take on the iconic Lacoste logo.

Removing itself from the brand’s recognizable branding, the capsule sports a playful take Lacoste’s name instead, vaguely recreating the shape of the original crocodile. Features across a selection of polo shirts, T-shirts, and even shoes, the collection also encompasses a range of accessories, like bags, sweatbands and tennis racket cases. Besides the new logo, some items also sport a reconfigured alphabet print with emphasis given to the letters spelling out “Lacoste,” while others feature large single letters. The selection encompasses a range of colors, from neutral whites and grey to vivid reds and blues.

Check out the collaboration on Lacoste’s website. In other collaboration news, the Chanel x Pharrell x adidas Hu NMD will release at colette within the next few months.

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Hypebeast Fr
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Lacoste

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