Is adidas being too overprotective regarding this claim? Well, it turns out that the “E” logo will be adorned on limited edition apparel for Team North—an esports team who will be participating in the upcoming Counter-Strike: Global Offensive major gaming tournament. Furthermore, “on the second count, adidas contends that the similarity between the brands will dilute the strength of the adidas logo as a hallmark of authentic adidas goods. That, adidas say, would damage their brand,” reported Dot Esports.
Stay tuned for more details regarding the claim and let us know your thoughts.