Reebok recently announced its new partnership with recording artist and actress Teyana Taylor. This announcement is the latest move in the sportswear giant’s expansion into hip-hop, after releasing collaborations with Kendrick Lamar, Cam’ron, and inking a partnership with Future in the past few months. In the 30-second partnership announcement, Taylor breaks into her choreography from Kanye West’s “Fade” visual and expresses that the deal with Reebok is a “dream come true.” Additionally, the artist notes that “The 5411s really opened up the door to get more creative with women’s sneakers.” No formal details regarding the partnership has been released just yet, but stay tuned for more details as they become available.
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