Rising to the top and making your mark as an artist takes a ton of tenacity and entrepreneurial spirit. In Cîroc’s latest campaign titled Let’s Get It, Puff Daddy shares what it took for him to become a titan in the hip-hop industry. Directed by Emmy, Sundance and international-award winning Zachary Heinzerling, the story told in the film, as you might expect, is one of hard work, struggle and perseverance. Throughout, Let’s Get it features old-school footage of New York City and The Notorious B.I.G. It shows the determined mogul’s earlier days in his career interlaced with clips of the new generation of creatives coming-up in the worlds of dance, rap and design. Looking to inspire this new group of artists, the video ends with Diddy challenging them to go harder and do better than he did during his career, as he meets up with DJ Khaled and French Montana.
Check out the complete film above, and keep your eyes on the Cîroc website in October for the next installment of the series featuring DJ Khaled.