Sean "Diddy" Combs Speaks on the Grind to Success in Cîroc's Latest Campaign

The “Let’s Get It Campaign” also features DJ Khaled and French Montana.

Entertainment 
2,775 Hypes 0 Comments

Rising to the top and making your mark as an artist takes a ton of tenacity and entrepreneurial spirit. In Cîroc’s latest campaign titled Let’s Get It, Puff Daddy shares what it took for him to become a titan in the hip-hop industry. Directed by Emmy, Sundance and international-award winning Zachary Heinzerling, the story told in the film, as you might expect, is one of hard work, struggle and perseverance. Throughout, Let’s Get it features old-school footage of New York City and The Notorious B.I.G. It shows the determined mogul’s earlier days in his career interlaced with clips of the new generation of creatives coming-up in the worlds of dance, rap and design. Looking to inspire this new group of artists, the video ends with Diddy challenging them to go harder and do better than he did during his career, as he meets up with DJ Khaled and French Montana.

Check out the complete film above, and keep your eyes on the Cîroc website in October for the next installment of the series featuring DJ Khaled.

Read Full Article

What to Read Next

Two-Time Formula 1 World Champion Fernando Alonso Joins Aston Martin on Multi-Year Deal
Sports

Two-Time Formula 1 World Champion Fernando Alonso Joins Aston Martin on Multi-Year Deal

The 41-year-old veteran has no interest in retiring.

'House of the Dragon' Initial Reviews Call It "Better Than 'Game of Thrones' & 'Breaking Bad'"
Entertainment

'House of the Dragon' Initial Reviews Call It "Better Than 'Game of Thrones' & 'Breaking Bad'"

The prequel hits HBO Max later this month.

Max Verstappen Recovers from P10 to Win Hungarian Grand Prix
Sports

Max Verstappen Recovers from P10 to Win Hungarian Grand Prix

As Mercedes finishes with a double podium.


The Air Jordan 1 High OG "Chicago Reimagined" Will Come With Special Packaging
Footwear

The Air Jordan 1 High OG "Chicago Reimagined" Will Come With Special Packaging

Inspired by weathered retro shoeboxes.

Pharrell Partnering With Dean & Deluca for Gourmet Food Line
Music 

Pharrell Partnering With Dean & Deluca for Gourmet Food Line

The food will be specialty products based on authentic Williams’ family recipes.

Lil Yachty Claps Back at Pete Rock
Music 

Lil Yachty Claps Back at Pete Rock

“What we doin over here not gone stop growing because a old head don’t like it”

Nike Is Getting Its Own Apple Watch
Tech

Nike Is Getting Its Own Apple Watch

Introducing the Apple Watch Nike+.

Q-Tip & Michelle Obama to Honor Nations Best Student Poets at White House
Music 

Q-Tip & Michelle Obama to Honor Nations Best Student Poets at White House

Congratulations to this year’s honorees.

The Apple Watch Series 2 Makes Its Debut
Tech

The Apple Watch Series 2 Makes Its Debut

Containing an S2 chip that is fifty percent faster than its predecessor.


M.I.A. Drops the Reworked "Foreign Friend" off of 'AIM'
Music

M.I.A. Drops the Reworked "Foreign Friend" off of 'AIM'

M.I.A. taps Dexta Daps for the ‘AIM’ single.

The War Between Lycans & Vampires Continues in New 'Underworld: Blood Wars' Trailer
Entertainment

The War Between Lycans & Vampires Continues in New 'Underworld: Blood Wars' Trailer

A new war is being waged.

Kanye West Talks Yeezy Season 4 & Offers up a First Look at the Collection
Fashion

Kanye West Talks Yeezy Season 4 & Offers up a First Look at the Collection

“I’m really not here for controversy.”

A Closer Look at the ACRONYM x NikeLab Air Presto Mid "Neon"
Footwear

A Closer Look at the ACRONYM x NikeLab Air Presto Mid "Neon"

Errolson Hugh leaves his mark on the Air Presto.

Tinashe and Travis Scott Connect on New Song, “Joyride”
Music 

Tinashe and Travis Scott Connect on New Song, “Joyride”

A new Tinashe x Travis Scott collab surfaces.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.