Demna Gvasalia Shares His Philosophies and Personal Stories on Life, Balenciaga and Vetements

“Vetements is like Parliament. Everybody’s very outspoken and not afraid of sharing their opinion in a very brutal way.”

Fashion
3,806 Hypes 0 Comments

Vogue recently did a feature story on Balenciaga creative director and Vetements designer, Demna Gvasalia. In the editorial, the accomplished 35-year-old shares some details about how he got his start in the business, his day-to-day process, making time for both Balenciaga and Vetements, and having lived as an immigrant in Düsseldorf. Below are some interesting quotables from the article. For the full read, head on over to Vogue.

On splitting time between Balenciaga and Vetements:

“I am here two and a half days, and at Vetements two and a half,” he says firmly. “I’m strict about keeping the weekends free, except at showtime. When we moved here, they asked me if I wanted something special in the office. I was like, ‘Speakers!’ I always have to have music the minute I wake up. It’s part of me. Starting with Serge Gainsbourg in the morning is probably more Balenciaga. It’s louder at Vetements.”

On Cristobal Balenciaga: 

“I wouldn’t say I’m trying to channel Mr. Balenciaga in any way,” Gvasalia begins, almost cringing at the notion. “But I’m trying to understand how he saw women. He really respected and loved them—I see that in the clothes, the way he approached the body. He liked to fit on models who were not perfect. He liked to work with reality, and flatter it. I’m trying to work with that.”

On having a good time with close friends and A-listers:

“It was the craziest weekend ever—we still keep talking about it. In one night we went to four or five clubs. You see some interesting characters there. I take a lot of pictures—in places you are allowed to.”

The difference between Balenciaga and Vetements:

“Vetements is like Parliament,” Gvasalia says, laughing. “Everybody’s very outspoken and not afraid of sharing their opinion in a very brutal way. Here [at Balenciaga] it’s still a work in progress because the womenswear team is not used to this way. But they start to get there.”

On stylist friend Lotta Volkova: 

“Lotta is a walking source of energy,” says Gvasalia, who calls Volkova his “sister from another mister.” “We met at some party four years ago, and then she came over to see the first Vetements collection and told me, ‘I want to wear some of these things, but the styling is terrible.’ So she’s been working with us ever since. I’m lucky enough to have been working here in Paris for seven years, so I knew all these great people I couldn’t pay for before—they kind of waited.”

Retelling how his family fled their native home, Georgia: 

“We left by car, but at a certain point we couldn’t drive farther, so we continued on foot,” Demna says. “We had a couple of Kalashnikovs with us—my mother sold one to buy a horse because my grandmother couldn’t walk. It was scary. When we were picked up by helicopter, I thought it was so fun because there was no room and I had to sit in the back with the luggage. I couldn’t understand why our mother was crying.”

Read Full Article

What to Read Next

Balenciaga Creative Director Demna Gvasalia Presented With Medal of Honor from President of Georgia
Fashion

Balenciaga Creative Director Demna Gvasalia Presented With Medal of Honor from President of Georgia

“Demna Gvasalia is a model for the next generation of creative Georgians.”

Demna Gvasalia Breaks With Convention in His First-Ever Balenciaga Couture Show
Fashion

Demna Gvasalia Breaks With Convention in His First-Ever Balenciaga Couture Show

A somber affair, cut with references to the house’s past — and the reveal of the brand’s first men’s couture.

Balenciaga’s Holiday Ornaments Help You Deck the Halls in Style
Fashion

Balenciaga’s Holiday Ornaments Help You Deck the Halls in Style

Now you can hang your favorite Fall/Winter 2021 piece on the Christmas tree.  


Fly in Luxury With Balenciaga's $650 USD Travel Pillow
Fashion

Fly in Luxury With Balenciaga's $650 USD Travel Pillow

Also doubling as a hoodie’s hood.

Preview Tory Lanez's Entire Debut Album 'I Told You'
Music 

Preview Tory Lanez's Entire Debut Album 'I Told You'

It’s almost here.

Drake's 'VIEWS' Album Is Officially Triple-Platinum
Music

Drake's 'VIEWS' Album Is Officially Triple-Platinum

Drake cannot lose.

Lil B Worked on Frank Ocean's 'Boys Don't Cry'
Music 

Lil B Worked on Frank Ocean's 'Boys Don't Cry'

“Let’s see what Frank releases. Frank has the material.”

 'The Life of Pablo': Here's The Complete List of Kanye West's Temporary Pop-Up Shops
Fashion

'The Life of Pablo': Here's The Complete List of Kanye West's Temporary Pop-Up Shops

A total of 21 cities.

LeBron James Sheds Light on His Off-Court Moves, 'Cleveland Hustles' & More
Sports

LeBron James Sheds Light on His Off-Court Moves, 'Cleveland Hustles' & More

Lebron James is more than a beast on the court.


Mac Miller Shares New Single With CeeLo Green, "We"
Music 

Mac Miller Shares New Single With CeeLo Green, "We"

In support of ‘The Divine Feminine.’

Gawker Is Officially Ceasing Operations
Entertainment

Gawker Is Officially Ceasing Operations

After running for 14 years, the online media company will be shutting down next week.

Noah Displays Support for "Black Lives Matter" Movement With Special Tee
Fashion

Noah Displays Support for "Black Lives Matter" Movement With Special Tee

Noah speaks out.

Jared Leto Joins the Cast of the 'Blade Runner' Sequel
Entertainment

Jared Leto Joins the Cast of the 'Blade Runner' Sequel

Leto adds to a star-studded cast led by Harrison Ford and Ryan Gosling.

'Zoom' Weaves an Intricate Tale About Imagination and Reality
Entertainment

'Zoom' Weaves an Intricate Tale About Imagination and Reality

With cartoon sequences reminiscent of A-ha’s “Take on Me” music video.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.