adidas Originals to Launch "Speed Personalization" for the NMD_XR1

Slated to release on August 25 at the brand’s German website.

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adidas Originals recently unveiled personalization options for the coveted NMD_XR1 silhouette on its German website. NMD enthusiasts will need to shell out a reasonable €5 (approximately $6 USD) for personalization coupled with the $180 USD cost for the “Vintage White” model. Moreover, the Three Stripes will allow you to embed your name, your favorite number, badge or flag onto the shoe. The maximum number of characters allowed are around eight to 12 with nine digits permitted on the NMD cage. There is no word on yet regarding a stateside release, but expect the feature to allegedly drop on the German website in nine days.

Head over to adidas.de to catch the latest updates and review personalization guidelines.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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