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adidas Officially Announces BOOST Technology's Color Midsole Upgrade

adidas has listened to the kids.

The moment that fans of the Three Stripes has been waiting for will finally be a reality — BOOST Technology will officially be receiving a well-deserved color upgrade. Soon to be released in Red and Black coating options, a new tonal aesthetic is presented to those who love adidas’s Ultra Boost silhouette. Each midsole will be coated over with complementing colors, matching the upper in Triple Red, Black and White editions. The Uncaged collection will give wearers a new look in comparison to the White coloring many are used to on the BOOST midsole.

adidas’s Ultra Boost Uncaged with its BOOST color upgrade will officially hit stores on July 16 in-store and online.

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