The Minimalist Watch Collection by Original Grain Is Designed With the World's Thinnest Wood Bezel

Simplicity at its finest.

Watches
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Original Grain was founded in 2013 after becoming Kickstarter’s third most-funded campaign. Famed for its wood and steel watches, the brand’s ethos is driven by the “spirit of the outdoors and an elevated sense of style.” Aptly titled The Minimalist, the label’s fourth collection for Summer ‘16 combines simplicity and functionality.

The five watches in the range are all fitted with sleek, steel cases that come in black, matte black, gold, rose gold and chrome. The standout feature for all of them however, is the brand’s signature wood bezel, that’s considered to be the world’s thinnest measuring only at 1.7mm. To further their elegant appeal, hardened mineral crystal glass covers and premium Italian leather bands are added. These sophisticated timepieces are ideal for astute professionals or those in the market for a clean, contemporary watch. Plus, with the label’s partnership alongside Trees For The Future, for every watch sold, 10 trees will be planted as an ongoing project to help better the environment.

Priced at $149 USD each, they are now available at Original Grain.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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