Next month Gucci will be launching a limited edition book titled Epiphany. Produced by Gucci and published by IDEA, the book is supplemented by dreamy imagery shot by Dutch-born photographer and filmmaker Ari Marcopoulos — a series he captured while shooting the luxury label’s pre-fall 2016 lookbook in a palatial Italian villa.
The photographer made a name for himself in the industry after spending years working in New York, having rubbed elbows with the likes of Andy Warhol and Irving Penn. His latest work is a testament to his eye for fashion that presents the energetic and youthful offering of menswear and womenswear imagined by Gucci creative director Alessandro Michele. The book’s title ties in the Greek-originated word “epiphany” to Dionysus, the Greek god of wine, whom the collection’s crowning pieces dubbed the Dionysus bag were named after. “He is the god of fertility and winemaking and ritual madness,” said Marcopoulos, “He is the one having a good time.”