Inside Michael Jordan's Deal With Nike

A firsthand account at the historic deal that almost didn’t happen.

By
Footwear
20,395 Hypes 0 Comments

It’s difficult to imagine what the sneaker scene, and the sportswear industry in general, would look like had Michael Jordan never signed a deal with Nike to launch Air Jordan back in 1984. However, in a recent Bleacher Report video interview with MJ’s former agent David Falk, he reveals that Jordan was reluctant to sign with the Portland-based brand. His ultimate dream was to sign with adidas, notes Falk. At a time when heavyweights like Larry Bird and Magic Johnson were all supported by Converse, Jordan was also approached by the brand but didn’t see the ability for any artistic freedom. As a fledgling upstart, Nike was eager to sign with Jordan, but he was ambivalent due to the company’s relatively unfamiliarity at that time. Eventually, his mother forced him to fly to Oregon to meet with the team. Falk cites that after an elaborate pitch and meeting with co-founder Phil Knight, Jordan was convinced then and there that Nike was it — and the rest is history. Watch the video above to see the memorable deal that kickstarted the acclaimed Jordan brand to the empire it has become today.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1074 Users Online

What to Read Next

The Complete History of Nike's Flyknit Technology
Footwear

The Complete History of Nike's Flyknit Technology

Flyknit turns 4 years old!

OLOW 2016 Spring/Summer "Roues Libres" Lookbook
Fashion

OLOW 2016 Spring/Summer "Roues Libres" Lookbook

Utilitarian goods that will make you want to go on a biking adventure.

Karhu Aria "Birch & Juniper" Pack
Footwear

Karhu Aria "Birch & Juniper" Pack

Spring colorways inspired by Finnish forests.


Handcrafted Memento Mori Leather Skulls by Heavy Eyes
Design

Handcrafted Memento Mori Leather Skulls by Heavy Eyes

Symbolic reminders that we’re all going to die.

Starbucks Latest Location Sports Stadium Seating
Design

Starbucks Latest Location Sports Stadium Seating

Sip your latte while watching a documentary about how it came to be.

Converse Woven Suede Pack
Footwear

Converse Woven Suede Pack

Premium transformations for the Chuck Taylor ‘70 and Deck Star ‘67.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.