French contemporary brand OLOW unveils its latest spring/summer collection in the form of a narrative lookbook. Titled “Roues Libres” which translates to “Free Wheels,” the images capture the idyllic French outdoors featuring a group of bike riders camping their way across the countryside. Aptly highlighted in the photos are functional staples including multi-pocketed shorts, airy linen button-ups, hooded anoraks and long-sleeved henleys. In addition to the label’s notable utilitarian goods, the range also incorporates lighthearted seasonal prints and hues reflecting OLOW’s penchant for details and design. Scroll through the lookbook above and head over to the website for additional information on the collection.
- Sidi Omar Alami