Filling Pieces Heads to Madagascar for Its 2017 Spring/Summer "LET US CREATE" Campaign

“Based on Purity and Humanity.”

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2017 is shaping up to be a big year for Filling Pieces. With its recent launch of the Inner Circle line and now with the “LET US CREATE” collection, fans of the brand will have a lot to look forward to. For its new 2017 spring/summer range campaign, the Amsterdam-based label headed to the arid regions of Madagascar to shoot its pictorials. Using the combination of dry and lush settings, the images were able to convey the house’s message of “discovering new grounds.” The story also depicts the models interacting with the locals, furthering the range’s attitude of “embracing different cultures.”

As for the shoes, we see the remarkably designed and constructed selections for men and women in an array of colors and materials. There’s textured leathers, smooth nubuck, and velvety suede kicks in the classic designs Filling Pieces are known for. Additionally, the pairs can now be shopped now at the FP official store site.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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