The North Face Celebrates Its 50th Anniversary With a Limited-Edition PURPLE LABEL Capsule

TNF’s Japanese imprint pays homage to the brand’s roots as a San Francisco-based retail endeavor.

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Before it was the outdoors juggernaut it is today, The North Face was established by Douglas Tompkins and his then-wife, Susie Tompkins, back in 1966 as a San Francisco-based climbing equipment retail store. Two years later, it was acquired by Kenneth “Hap” Klopp and the rest is history. So, in honor of its humble beginnings, The North Face is celebrating its 50-year anniversary with a special capsule collection via its Japanese PURPLE LABEL. Featuring apparel and accessories alike, the range opts for a simplistic black and white color palette and includes a down sweater and leather backpack alongside a leather-clad take on the Base Camp Moccasin. The pieces even come with a custom bandana paying homage to TNF’s California roots.

Ranging in price from ¥34,000 JPY (approximately $312 USD) to ¥46,000 JPY (approximately $422 USD), the premium, celebratory range will be available online and from nanamica locations beginning this Friday, November 18.

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