Don C Unveils New Jordan Brand Chicago High School Jerseys for Label's "Class of" Initiative

Determined by the senior athletes of the year and current signature Air Jordan shoe.

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Jordan Brand recently announced its brand new high school basketball initiative dubbed “Class of.” For this year, the platform is launching the Class of XXXI, which represents 2016’s senior class of Jordan Brand high school athletes — they are also determined by the current signature Air Jordan shoe (i.e. next class would be Class of XXXII). All of this is inspired by “three decades of Jordan Brand tradition in game-changing performance and transcendent style.” This past Monday was the official unveiling of the jerseys designed by Just Don’s Don C — they were encased in some pretty nifty displays and included banners, patches and more to accompany the presentation.

Look through the images above and let us know your thoughts.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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