Paris Welcomes New Jordan Brand Pinnacle Store With Open Arms
The Jumpman takes flight to France.
Jordan Brand has made its first official stop in Paris. Its new location is dubbed Jordan Bastille and is in partnership with Foot Locker. The pinnacle experience is set to deliver premium Jordan Brand products from footwear to apparel and much more. Within the space you’ll find the Jordan Flight Lab, which allows JB followers to wear-test signature innovations. Jordan Bastille will also host in-store exclusive launches in addition to an Atelier Jordan Service, which provides its visitors with the experience of placing a custom twist on footwear and apparel.
In addition, an ode to Michael Jordan’s iconic signature line can be found as each silhouette up to the Air Jordan XXXI is placed on displayed in pure white, while silhouettes that Michael Jordan won NBA Championships in can be found covered metallic gold.
Jordan Bastille
12 Rue Du Faubourg Saint-Antoine
75012 Paris
France
