Concepts & New Balance Celebrate Athletic Rivalries With the "Varsity Weekend" Pack
Just in time for Harvard’s annual college football matchup with Yale.
Ahead of Harvard’s college football showdown with rival Yale this weekend, Cambridge-based Concepts — fresh off the opening of a massive new flagship in Dubai, its first outside the States — is throwing it back to its previous rivalry packs with a “Varsity Weekend” New Balance duo. While the pack’s suede 998 comes in a deep crimson colorway that not only matches Harvard’s signature hue, but recalls the old Massachusetts bandana manufacturing and dyeing plants thanks to its branded insoles, the release’s 990 comes in a combination of white, grey and navy with pigskin suede construction, 3M details and varsity-style Concepts lettering.
Retailing for $180 USD and $160 USD, respectively, the 998 and 990 will be available in-store and online this Saturday, November 19.
