Stephen Curry Puts the Past Behind Him in New Under Armour Curry 3 Spot

Directed by ‘Kids’ and ‘Spring Breakers’ visionary Harmony Korine.

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Losing to the Cleveland Cavaliers in historical fashion earlier this year has surely had its toll on Stephen Curry, but with the 2016-2017 season set to kick off tomorrow, that series seems to be all in the past. In Under Amour’s first Curry 3 campaign spot, “Make That Old,” Steph and group of young Bay Area natives tell the story of a reborn Curry, proud of his accomplishments, but eager and motivated to prove he’s far from done etching his name in the history books. Curry said of the Harmony Korine-directed ad, “This year, it’s all about recalibrating to understand there’s still so much left to do and achieve on the court and with Under Armour. This film, and the work we’ve done on the Curry 3, jumpstarts that mindset — knowing that the next chapter in our story will be written only by perseverance and the will to succeed.”

Learn more about Stephen Curry’s latest signature sneaker with Under Armour here.

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