"Hold Tight: The Ride Is About to Begin" Editorial feat. Vetements and Raf Simons

Another well-executed feature from i-D.

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Fashion outlet i-D gives us a fresh editorial photo set with a powerhouse assortment of brands and their highlight products. Labeled “hold tight, the ride is about to begin,” photographed by Willy Vanderperre and directed by Alastair McKimm, the lookbook combines tastefully curated pieces from Vetements and Raf Simons, while also including some pieces from adidas, Supreme and Nike. Showcased are pieces ranging from thick leathers and layered coats, to thin basics and lightweight jackets. In the series, the model shots are separated and overlaid over captures of carnival rides and attractions, seemingly as an ode to the summer days which are soon to be gone. Check out the photo gallery above and leave your comments below about what you think.

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Photographer
Willy Vanderperre
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Alastair Mckimm
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In This Article
Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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