Crystal Pepsi Set to Make Comeback

Pepsi’s discontinued clear cola looks set to return thanks to social media campaign.

By
Food & Beverage
8,193 Hypes 0 Comments

Pepsi’s discontinued transparent soda, Crystal Pepsi, looks set to make a comeback thanks to competitive eater Kevin Strahle, aka L.A. Beast. Initially released in 1992, Crystal Pepsi was swiftly removed from the market by the brand on account of, according to its creator in a 2007 interview with Fast Company, it simply not tasting good. Strahle, however clearly disagrees and thanks to a 34,000-person-strong #BringBackCrystalPepsi social media campaign, the caffeine-free drink looks set to return. Writing to Strahle via Twitter, Pepsi claimed that he and his followers will “all be happy with what’s in store” and although no official confirmation has yet come from the drinks brand, the Crystal Pepsi-headed correspondence hints at plans in motion. Keep a close eye on Kevin Strahle’s Twitter for any developments here.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

637 Users Online

What to Read Next

Nike Air Tech Challenge IV Low White/Wolf Grey
Footwear

Nike Air Tech Challenge IV Low White/Wolf Grey

The Agassi classic is back in a clean and simple colorway perfect for the summer.

This Designer Home Disguises Its Central Column as a Fireplace
Design

This Designer Home Disguises Its Central Column as a Fireplace

This apartment in Kiev, Ukraine turns heads for its unapologetically bold interior design.

Michele Durazzi's Surreal Cityscape Art
Arts

Michele Durazzi's Surreal Cityscape Art

Italian artist’s surreal artwork sets out to highlight the unorthodox relationship between nature and buildings.


Riccardo Tisci Celebrates 10 Years at the Helm of Givenchy
Fashion

Riccardo Tisci Celebrates 10 Years at the Helm of Givenchy

The creative director speaks to ‘i-D’ about his muses, vision, misconceptions about him, and the “GGirl.”

The Ola Fingerprint Lock Is the Latest Evolution of Smart Locks
Tech

The Ola Fingerprint Lock Is the Latest Evolution of Smart Locks

Fingerprint scanning technology is going to make opening your front door easier than ever before.

Villa Altona by The Common Office
Design

Villa Altona by The Common Office

Surrounded by lush foliage a result of the Ice Age, the stunning structure features a brightly lit interior and industrial design.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.