Ronnie Fieg Reintroduces ASICS Gel Sight for "West Coast Project"
Close followers of Ronnie Fieg and the development of KITH might remember the “East Coast Project”
Close followers of Ronnie Fieg and the development of KITH might remember the “East Coast Project” back in 2013 – a rather ambitious undertaking that found KITH uniting some of the East Coast’s best brands under one roof. Some two years later, Fieg and KITH have set their sights westward for the “West Coast Project,” which we’ve detailed in an earlier report. Anchoring the collection is a new release with Fieg-favorite ASICS, who has invited the designer to re-imagine its Gel Sight silhouette – which has been otherwise overlooked since its debut in 1992.
Two iterations of the sneaker – “Atlantic” and “Pacific” – represent both KITH’s home and its (temporary) expansion; the “Pacific” sneaker honors Los Angeles through rich sandy beige suede through the upper, while the “Atlantic” version makes a nod to wintertime New York with its colder hue of blue throughout. There’s no mention of a wider release, but if in the Southern California area, pick up either version beginning February 20 at the KITH “West Coast Project” pop-up in Venice.
KITH West Coast Project Pop-Up
1638 Abbot Kinney Blvd.
Venice, CA 90291
United States
