KITH Announces the West Coast Project
Having established its presence in New York City, Ronnie Fieg’s KITH sets its sights on Los Angeles
Having established its presence in New York City, Ronnie Fieg‘s KITH sets its sights on Los Angeles with the announcement of its latest venture: the West Coast Project. Like the Big Apple, the City of Angels stands as a cultural capital of the United States, teeming with the best in the worlds of art, entertainment, and fashion while also serving as the coast’s most important port city. Thus, the project takes bicoastal cues from the Pacific and Atlantic as two distinct colorways separate a collection of original KITH apparel and collaborative efforts created in conjunction with LA stalwarts like Stampd and Stance. Rounding out the special release is Fieg’s latest work with ASICS: a reintroduction of the Gel Sight.
Finally, to properly showcase the project, KITH has partnered with with architectural design firm Bang3 to create an experiential retail installation on Abbott Kinney in Venice, California. A dual-spatial experience, the space is set to showcase the juxtaposition of the Atlantic/Pacific theme as two equally inhabitable sections are divided by a wave structure constructed out of faceted reflective planes — the panels of which create reflections on the opposite space to create a unique “color spaces” that surround the customers as they shop.
Check out the space above and stay tuned for a full look at the project’s apparel, footwear and accessories. KITH’s one-of-a-kind concept will open its doors February 20.
