Jordan Brand Opens Pearl Pavilion for All-Star Weekend

Jordan Brand has opened up the doors to its Pearl Pavilion experience space as part of the 30th anniversary festivities celebrating the Air Jordan franchise. Located across the street from the iconic Madison Square Garden, the space pays tribute to some of the brand’s greatest moments with a wealth of items from the Jordan Brand archives on display, showcasing the evolution of performance footwear. Fans will also get a chance to capture their own customized “I’m not Michael, I am Jordan” pictures and test one of the four “Pearl Pack” performance shoes in the skills training section. Furthermore, an innovative digital “Last Shot” experience will let visitors recreate some of MJ’s greatest game-winning shots including his 1982 tournament winner at UNC and his sensational last shot of 1998 for the Chicago Bulls’ championship win. A Pearl Pavilion retail store will carry a curated selection of footwear and apparel releases for the weekend. Make sure to check this unique fan experience space if you’re in the area.