Todd Snyder & Casio Give a G-SHOCK an All-White Makeover

Introducing the “Fox Fire”

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Given his collaborations with the likes of Champion and Cole Haan, as well as stints at Ralph Lauren, Gap and J.Crew, you’d be forgiven for associating Todd Snyder solely with the realm of classic American heritage menswear. In stark contrast to what you may expect from the designer is his latest collaborative endeavor: a special edition G-SHOCK. Dubbed the “Fox Fire,” the clean timepiece comes decked out in white as Snyder’s own logo is tastefully incorporated on the digital display and metal caseback. Retailing for ¥17,280 JPY (approximately $142 USD), the “Fox Fire” can be pre-ordered now via Snyder’s Japanese website.

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