Pleasures "Version 3.0" Lookbook

Hardcore and punk themes are strong in this range of coaches’ jackets and graphic tees.

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Los Angeles-based streetwear line Pleasures launches its third collection aptly titled “Version 3.0,” with an uncomplicated lookbook fused with the label’s punk rock aesthetic.

The 14-piece collection continues Pleasures’ bold DIY and punk-style graphics for Fall/Winter 2015, and these motifs are carried onto modern coaches’ jackets, custom fleece hoodies, Dickies work shirts, and a range of cotton T-shirts. “Getting rejected” is a reverent theme this season, especially with pieces like the “Reject” jacket and tee, which both feature a full print of the famous letter NYC’s Museum of Modern Art (MoMA) sent to Andy Warhol rejecting his work titled Shoes. Other ’90s references include “CDs” apparel that were directly inspired by the Compact Disc and the “Sick and Tired” range that pays homage to Washington, D.C.’s hardcore and punk roots with a subversive edge against the U.S. government.

Made and printed in the USA, Pleasures’ Version 3.0 collection is now available for purchase at specialty retailers and online for $30-70 USD.

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