HYPEBEAST TV‘s latest instalment brings us to the Pacific Northwest to catch up with professional skateboarder Tony Ferguson, where he built his luxury footwear label RONE from the ground up in his hometown of Vancouver. RONE shoes, which takes its name from his childhood nickname, is steadily making its hallmark as a luxury sneaker-maker, producing models that are handmade from start to finish, and fitted with high quality vegetable-tanned leather, pigment-free calf lining, and natural cork and leather soles with Vibram pads.
“RONE is definitely inspired by skateboarding. The idea is taking classic silhouettes, reinterpreting them, using old world craftsmanship. It’s really paying homage to these styles we grew up with, but doing it on a more sophisticated level,” says Ferguson. The video includes cameos from pro skaters like Eric Koston and Rick Howard.