Jordan Brand Welcomes Drake to the Team

When photos of custom OVO-edition Jordan X’s and XII’s surfaced on Drake’s Instagram last night, it

By
Footwear
18,774 Hypes 0 Comments

When photos of custom OVO-edition Jordan X‘s and XII‘s surfaced on Drake‘s Instagram last night, it seemed nothing more than a rapper innocently flexing some new footwear that will never see the streets. Just this morning, however, Jordan Brand has publicly announced the Toronto-based superstar as the newest addition to its elite team of ballers, baseball players, boxers and quarterbacks. In light of how big a splash another rapper’s new footwear deal has made, it seems impossible to ponder the financial implications of such a partnership, and more importantly, what this will mean for fans of both Drake and Jordan Brand. Look for more news as it surfaces in the coming days.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1002 Users Online

What to Read Next

Jay Z and Beyoncé Go Vegan
Music 

Jay Z and Beyoncé Go Vegan

Jay Z and Beyoncé are up for a new challenge – the power couple have decided to go completely

Concepts for Nike SB 2013 "Ugly Sweater" Pack
Footwear Fashion

Concepts for Nike SB 2013 "Ugly Sweater" Pack

Previewed earlier in the day, Cambridge-based Concepts has officially unveiled its “Ugly Sweater”

Alex Young - SWTRWTHR
Music 

Alex Young - SWTRWTHR

Production wizard Alex Young may be just 17-years young, but this fresh faced producer is already


N.E.R.D. - Run To The Sun (Trackademicks Remix)
Music 

N.E.R.D. - Run To The Sun (Trackademicks Remix)

It’s not too often that we get quality N.E.R.D. remixes, but in light of this week being “Pharrell

Marilyn Manson and Lady Gaga Cover Candy Magazine Issue 7
Arts

Marilyn Manson and Lady Gaga Cover Candy Magazine Issue 7

In celebration of transsexuality, transvestism and androgyny, Candy Magazine has released two

Deus Ex Machina Deus McTavish Blue Bird Collection
Sports

Deus Ex Machina Deus McTavish Blue Bird Collection

Inspired by extreme pastimes such as motorcycling, surfing and skateboarding, Australian

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.