Jay Z and Beyoncé Go Vegan

Jay Z and Beyoncé are up for a new challenge – the power couple have decided to go completely vegan. This decision comes as part of the 22Days Challenge initiative, which has been started by Hov’s friend, exercise physiologist Marco Borges. This means that Jay will only eat plant-based foods for the duration of 22 days; Beyoncé will join her husband. The challenge began on December 3, one day before Jay’s 44th birthday, and ends on Christmas Day. Read a note that he penned and posted on his Life+Times website:

This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress … I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!