adidas Officially Confirms Kanye West Partnership

All but confirmed by Yeezus himself on Hot 97′s Angie Martinez Show, Kanye West‘s impending partnership with the Three Stripes has been officially confirmed by adidas. In a brief statement, the Germany-based multinational sporting giant touched on the collaborative endeavor and what the year ahead has in store for Yeezus x adidas:

For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.

West’s move to adidas follows a storied history with Nike that includes both the Air Yeezy and its beloved successor, but one that was ultimately cut short following West’s accounts of squandered creativity and refused royalties. Stay tuned for more on the Kanye West x adidas partnership – which is rumored to pair Yeezy with iconic Japanese designer Yohji Yamamoto and Y-3 – and for what Yeezy season has in store for 2014.

SourceComplex
Read Full Article

What to Read Next

Voxan 2.0 Motorcycle
Tenue de Nimes x Red Wing Natural Indigo Boots
Sneaker Freaker Issue 29 Huarache Time! Preview
Kate Moss Playboy 60th Anniversary T-Shirt by Marc Jacobs
Banksy Feeds the Pigeons on Day 3 of "Back To The Roots"