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Michael Jordan, arguably one of the most recognizable names on the entire planet, is suing Chinese apparel company Qiaodan Sports for misrepresenting his name and brand. The lawsuit centers on the Chinese brand using the “well-known” Chinese translation of his name, Qiaodan, to build their brand without his permission. In 2010, Qiaodan generated more than $450 million worth of revenue. The above video finds His Airness explaining how important his name is, and why he feels it’s so crucial that the Chinese people aren’t misled.
Source: Nice Kicks