K-Swiss Blades by Kenny Powers

He turned the world onto K-Swiss Tubes, conducted a hostile company takeover, and now he’s about to

Footwear Fashion
199 Hypes 0 Comments

He turned the world onto K-Swiss Tubes, conducted a hostile company takeover, and now he’s about to unveil his “greatest creation ever.” California sports company K-Swiss is swinging for the fences with its new campaign featuring MFCEO and HBO cult hero Kenny Powers of Eastbound & Down infamy. On the heels of the show’s season three premiere on February 19, this third campaign installment follows Powers through his audacious introduction of the brand’s new Blade-Max Technology series of performance footwear, pretty much “the greatest shoe in the history of the world.” The video boasts some unexpected cameos, as well as humor that may beget awe as Powers offers to “give athletes what they need to succeed.” It doesn’t get much better than Bruce Lee and cheetahs.

Read Full Article

What to Read Next

YG and K-Swiss Bring the Bling On Their Classic VN “Disco” Collaboration
Footwear

YG and K-Swiss Bring the Bling On Their Classic VN “Disco” Collaboration

A glittering, silver-covered take on K-Swiss’ most famous lifestyle model.

K-Swiss' 'My Hero Academia'-Themed Release Lets You Choose Your Character
Footwear

K-Swiss' 'My Hero Academia'-Themed Release Lets You Choose Your Character

With colorways dedicated to Izuku Midoriya and All Might.

RED Unveils Its Most Powerful Cinema Camera the V-RAPTOR ST 8K VV
Tech

RED Unveils Its Most Powerful Cinema Camera the V-RAPTOR ST 8K VV

Its first entrant into the DSMC3 generation of cameras.


Blackmagic Design Unveils Powerful Pocket Cinema Camera 6K Pro
Tech

Blackmagic Design Unveils Powerful Pocket Cinema Camera 6K Pro

With the latest Generation 5 color science.

McQ 2012 Fall/Winter Collection
Fashion

McQ 2012 Fall/Winter Collection

British designer Alexander McQueen’s namesake label shows off its Fall/Winter 2012 collection. The

Pigalle Paris: Nike Stadium "BARBES BASKETBALL" Video
Sports

Pigalle Paris: Nike Stadium "BARBES BASKETBALL" Video

Pigalle Paris has set up the “Amateur Basketball” project whose aim is to support basketball teams

Denham x Buttero 2012 Footwear Collection
Footwear Fashion

Denham x Buttero 2012 Footwear Collection

Tuscan shoemaker Buttero announces an impending footwear capsule collection with premium Dutch

VICE & Project X: Party Legends – Big Sean
Entertainment

VICE & Project X: Party Legends – Big Sean

In the latest Party Legends installment from VICE & Project X, Detroit rapper Big Sean sits

Stussy by BASE CONTROL 2012 Spring/Summer Series #1
Fashion

Stussy by BASE CONTROL 2012 Spring/Summer Series #1

Using the high quality materials found by the Japanese basics brand and the visual stylings from


Nike Air Foamposite One "Galaxy" Camp Outs Begin
Footwear Fashion

Nike Air Foamposite One "Galaxy" Camp Outs Begin

What came as a surprise to many, the December 2011 Retro release of the Jordan 11 “Concord”

Rumor: Raf Simons Leaves Jil Sander for Dior?
Fashion

Rumor: Raf Simons Leaves Jil Sander for Dior?

Following rumors dating back to December of last year, the Jil Sander group has confirmed that Raf

Kasabian - Narcotic Farm No.II
Music 

Kasabian - Narcotic Farm No.II

Following their 44-second long “Table Tennis Boom Box” song, Kasabian are back at it again

The Forecast: Street Etiquette @ 2012 Fall New York Fashion Week
Fashion

The Forecast: Street Etiquette @ 2012 Fall New York Fashion Week

Encompassing all areas of style from the rising stars, initiators and taste-makers, The Forecast is

Raekwon featuring Ceazar-N-Reason - The Brewery (Video Trailer)
Music 

Raekwon featuring Ceazar-N-Reason - The Brewery (Video Trailer)

The Chef is currently cooking up the visual translation off his Unexpected Victory cut “The

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.