K-Swiss Blades by Kenny Powers

He turned the world onto K-Swiss Tubes, conducted a hostile company takeover, and now he’s about to unveil his “greatest creation ever.” California sports company K-Swiss is swinging for the fences with its new campaign featuring MFCEO and HBO cult hero Kenny Powers of Eastbound & Down infamy. On the heels of the show’s season three premiere on February 19, this third campaign installment follows Powers through his audacious introduction of the brand’s new Blade-Max Technology series of performance footwear, pretty much “the greatest shoe in the history of the world.” The video boasts some unexpected cameos, as well as humor that may beget awe as Powers offers to “give athletes what they need to succeed.” It doesn’t get much better than Bruce Lee and cheetahs.