The Primitive skate team is at the forefront of the brand’s campaign for Spring 2012. Taking a day in the life approach, follow P-Rod and crew as skating takes precedent over seemingly everything else. Serving as one part lookbook, and equal parts skate part, Primitive has done well at showcasing their product. Spring 2012 goods are now available online.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.