Primitive

Primitive

Streetwear, Footwear
Founded - July 27, 2008
Headquarter - Encino, CA, United States

Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store.

Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store.
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Streetwear, Footwear
Founded - July 27, 2008
Headquarter - Encino, CA, United States
Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph
Fashion

Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph

Paul Rodriguez has a lengthy relationship with California-based brand Nixon, with the craft watch

Primitive 2015 Spring Delivery 2 Lookbook
Fashion

Primitive 2015 Spring Delivery 2 Lookbook

Paul Rodriguez-headed Primitive returns with another range of street- and skate-ready garments for

Primitive x CLSC "Morning After Pack"
Fashion

Primitive x CLSC "Morning After Pack"

Primitive joins CA-based street label CLSC to present the “Morning After Pack.” Embodying all the

Primitive 2014 Fall/Winter "Support The Independents" Lookbook
Fashion

Primitive 2014 Fall/Winter "Support The Independents" Lookbook

Itself a representative of the kind of entrepreneurial spirit that defines the streetwear landscape

Primitive 2014 Holiday Lookbook
Fashion

Primitive 2014 Holiday Lookbook

Primitive links up with the likes of Willie T, Jeffrey Woodings, and Calum Best as it heads to

Primitive 2014 Fall/Winter Collection
Fashion

Primitive 2014 Fall/Winter Collection

Based in California, Paul Rodriguez’s Primitive imprint has been gaining steam recently with its

Primitive x adidas Skateboarding A League Stan Smith Vulc
Footwear  Fashion

Primitive x adidas Skateboarding A League Stan Smith Vulc

Los Angeles-based Primitive has joined adidas Skateboarding to present the first collaborative

Primitive 2014 Spring/Summer "High Desert" Collection
Fashion

Primitive 2014 Spring/Summer "High Desert" Collection

Fresh off the recent introduction of Primitive Skateboarding, Paul Rodriguez’s Primitive returns

Paul Rodriguez Introduces Primitive Skateboarding
Sports

Paul Rodriguez Introduces Primitive Skateboarding

The rather abrupt team changes in skateboarding in 2013 — which resulted in high-profile

Primitive 2014 Spring Lookbook
Fashion

Primitive 2014 Spring Lookbook

One of the more elite skate shops to emerge from the SoCal scene is Primitive, which now presents a
Primitive 2014 Fall/Winter Collection
Fashion

Primitive 2014 Fall/Winter Collection

Based in California, Paul Rodriguez’s Primitive imprint has been gaining steam recently with its
Primitive 2014 Spring/Summer "High Desert" Collection
Fashion

Primitive 2014 Spring/Summer "High Desert" Collection

Fresh off the recent introduction of Primitive Skateboarding, Paul Rodriguez’s Primitive returns
Primitive 2013 Holiday Collection
Fashion

Primitive 2013 Holiday Collection

Using the appeal of women in men’s clothing to showcase its latest apparel lineup, Primitive

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