Primitive

Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store.

Primitive and New Balance Numeric Announce Tan-Toned 574 Collaboration
Footwear

Primitive and New Balance Numeric Announce Tan-Toned 574 Collaboration

With a video clip starring pro skater Tiago Lemos.

Primitive Skateboarding's Second 'Naruto Shippuden" Collaboration Includes Over 100 Items
Fashion

Primitive Skateboarding's Second 'Naruto Shippuden" Collaboration Includes Over 100 Items

Ranging from Akatsuki fleece to Itachi’s anorak to full-color skate decks.

Primitive Skateboarding Drops Massive 'Dragon Ball Super' Collection
Fashion

Primitive Skateboarding Drops Massive 'Dragon Ball Super' Collection

Featuring SSJ Blue Goku, Vegeta, and Golden Frieza.

Primitive Skateboarding Premieres Moebius and Marvel Comics Capsule Collection
Fashion

Primitive Skateboarding Premieres Moebius and Marvel Comics Capsule Collection

The French cartoonist’s take on classic superheroes appears on various skate-ready wearables.

Primitive Skateboarding Debuts Immense 'Naruto Shippuden' Collaboration
Fashion

Primitive Skateboarding Debuts Immense 'Naruto Shippuden' Collaboration

Naruto, Itachi, Sasuke and other favorites appear on hoodies, tees, skate decks and much more.

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape
Fashion 

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape

The brand recently closed its iconic Los Angeles shop to focus on wholesale and e-commerce.

Primitive and Nixon Link up for Watch Collaboration
Watches

Primitive and Nixon Link up for Watch Collaboration

Presented by Paul Rodriguez.

Primitive Presents Glamour Apparel Collection and Documentary Film
Fashion

Primitive Presents Glamour Apparel Collection and Documentary Film

Exploring the contemporary perception of female censorship.

Primitive 2015 Holiday Lookbook
Fashion

Primitive 2015 Holiday Lookbook

The label stays consistent with another strong selection of casual wear.

Primitive 2015 Fall Delivery 2 Lookbook featuring Bastien Salabanzi
Fashion

Primitive 2015 Fall Delivery 2 Lookbook featuring Bastien Salabanzi

The heralded Frenchman helps showcase Primitive’s latest offering, while discussing his love for music.

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