hype cog
Primitive

Primitive

Primitive is a skatewear apparel brand and sneaker boutique founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, with Jubal Jones joining as a partner and creative director.Opening as an eponymous brick-and-mortar store in Encino, California in 2008, Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store. Launching its own range of skateboard designs in April 2014, Primitive also sponsors its own team of skaters, consisting of Rodriguez, Nick Tucker and Carlos Ribeiro. As of 2014, Primitive’s apparel brand is available in 11 countries and employs a staff of 25 people.

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape
Primitive and Nixon Link up for Watch Collaboration
Primitive Presents Glamour Apparel Collection and Documentary Film
Primitive 2015 Holiday Lookbook
Primitive 2015 Fall Delivery 2 Lookbook featuring Bastien Salabanzi
Primitive "Bloom" Pack for PacSun
Primitive 2015 Fall/Winter Lookbook
Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"
Primitive 2015 Summer Illustrated Editorial
Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph
 
HYPES is a real time popularity metric informing readers of what is trending