Primitive

Primitive

Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store.

Founded July 27, 2008
Industries Streetwear, Footwear
Headquarter Encino, CA, United States
Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape
Fashion 

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape

The brand recently closed its iconic Los Angeles shop to focus on wholesale and e-commerce.

Primitive and Nixon Link up for Watch Collaboration
Fashion

Primitive and Nixon Link up for Watch Collaboration

Presented by Paul Rodriguez.

Primitive Presents Glamour Apparel Collection and Documentary Film
Fashion

Primitive Presents Glamour Apparel Collection and Documentary Film

Exploring the contemporary perception of female censorship.

Primitive 2015 Holiday Lookbook
Fashion

Primitive 2015 Holiday Lookbook

The label stays consistent with another strong selection of casual wear.

Primitive 2015 Fall Delivery 2 Lookbook featuring Bastien Salabanzi
Fashion

Primitive 2015 Fall Delivery 2 Lookbook featuring Bastien Salabanzi

The heralded Frenchman helps showcase Primitive’s latest offering, while discussing his love for music.

Primitive "Bloom" Pack for PacSun
Fashion

Primitive "Bloom" Pack for PacSun

The skate brand presents an exclusive range of streetwear apparel for the American retailer.

Primitive 2015 Fall/Winter Lookbook
Fashion

Primitive 2015 Fall/Winter Lookbook

Inspired by classic American varsity and sports, Primitive’s new collection celebrates friendly competition.

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"
Footwear

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"

Paul Rodriguez and longtime sponsor Nike SB team up to celebrate the rider’s Primitive shop.

Primitive 2015 Summer Illustrated Editorial
Fashion

Primitive 2015 Summer Illustrated Editorial

Primitive Apparel’s 2015 summer collection is presented in an illustrated editorial done by the

Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph
Fashion

Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph

Paul Rodriguez has a lengthy relationship with California-based brand Nixon, with the craft watch
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