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Date of Birth July 27, 2008
Headquarter Encino, CA, United States

Latest Collections

Primitive and New Balance Numeric Announce Tan-Toned 574 Collaboration
Footwear

Primitive and New Balance Numeric Announce Tan-Toned 574 Collaboration

With a video clip starring pro skater Tiago Lemos.

Primitive Skateboarding's Second 'Naruto Shippuden" Collaboration Includes Over 100 Items
Fashion

Primitive Skateboarding's Second 'Naruto Shippuden" Collaboration Includes Over 100 Items

Ranging from Akatsuki fleece to Itachi’s anorak to full-color skate decks.

Primitive Skateboarding Drops Massive 'Dragon Ball Super' Collection
Fashion

Primitive Skateboarding Drops Massive 'Dragon Ball Super' Collection

Featuring SSJ Blue Goku, Vegeta, and Golden Frieza.

Primitive Skateboarding Debuts Immense 'Naruto Shippuden' Collaboration
Fashion

Primitive Skateboarding Debuts Immense 'Naruto Shippuden' Collaboration

Naruto, Itachi, Sasuke and other favorites appear on hoodies, tees, skate decks and much more.

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape
Fashion 

Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape

The brand recently closed its iconic Los Angeles shop to focus on wholesale and e-commerce.

Primitive and Nixon Link up for Watch Collaboration
Watches

Primitive and Nixon Link up for Watch Collaboration

Presented by Paul Rodriguez.

Primitive "Bloom" Pack for PacSun
Fashion

Primitive "Bloom" Pack for PacSun

The skate brand presents an exclusive range of streetwear apparel for the American retailer.

Primitive 2015 Fall/Winter Lookbook
Fashion

Primitive 2015 Fall/Winter Lookbook

Inspired by classic American varsity and sports, Primitive’s new collection celebrates friendly competition.

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"
Footwear

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"

Paul Rodriguez and longtime sponsor Nike SB team up to celebrate the rider’s Primitive shop.

Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph
Watches

Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph

Paul Rodriguez has a lengthy relationship with California-based brand Nixon, with the craft watch

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