Mazda Enters the New Era of Motorsports With the Unveiling of the RT24-P

The race car uses the kodo-soul design philosophy.

Automotive
1,902 Hypes 0 Comments

Mazda has unveiled its latest entry into the motorsports with the RT24-P race car. Showcased at the 2016 Los Angeles Auto Show, the vehicle was created under the DPI (Daytona Prototype International) rules. The car is based on using the “kodo-soul of motion” design philosophy, representing the moment that energy becomes motion.

Ken Saward, Mazda America’s senior manager of design, said that:

“kodo design is at the heart of any vehicle that carries a Mazda badge, and that is very evident in the design of the 2017 prototype. We considered the two main parameters of designing a successful race car for this series: aerodynamic performance and the new-for-2017 technical regulations. Working with multimatic’s aerodynamicist and engineers, we discovered that applying the kodo design philosophy to the surfaces and the silhouette of the car enabled us to create a dynamic, purposeful-looking design and a very aerodynamically efficient one.”

The car will make its debut at the Rolex 24 Daytona rally in January 2017.

Read Full Article

What to Read Next

JJJJound Unveils New Collaboration With A.P.C. for SS24
Fashion

JJJJound Unveils New Collaboration With A.P.C. for SS24

Joining forces once again.

HELIOT EMIL FW24 Speeds Into Motorsports With Swollen Gear
Fashion

HELIOT EMIL FW24 Speeds Into Motorsports With Swollen Gear

The brand’s second collaboration with Alpinestars delivers several 1-of-1 designs repurposing on-road equipment.

C.P. Company Champions Social Interaction With SS24 Campaign
Fashion

C.P. Company Champions Social Interaction With SS24 Campaign

With a cast ranging from podcasters to jazz musicians.


The Hundreds Enters a New Era With Spring 2024 Collection
Fashion

The Hundreds Enters a New Era With Spring 2024 Collection

The debut collection by the label’s new creative director David Rivera.

From Piste to Pavement: On Streetwear's Love Affair With Skiwear
Fashion 

From Piste to Pavement: On Streetwear's Love Affair With Skiwear

We track the niche that streetwear is carving out for itself on the slopes.

Carine Roitfeld Signs New Deal With Hearst for 'CR Fashion Book'
Fashion

Carine Roitfeld Signs New Deal With Hearst for 'CR Fashion Book'

Roitfeld’s bi-annual print magazine signs a new digital partnership with Hearst.

FUTUR Heads to Italy for Latest Skate Clip "TIMELINE 03"
Sports

FUTUR Heads to Italy for Latest Skate Clip "TIMELINE 03"

As captured by a Sony VX1000 camcorder.

Hed Mayner's 2016 Fall/Winter Collection Is a Vision Through Rose-Tinted Glasses
Fashion

Hed Mayner's 2016 Fall/Winter Collection Is a Vision Through Rose-Tinted Glasses

Another plush collection from the emerging menswear designer.

Yung Gleesh, Keith Ape & Uno the Activist Have a Parking Lot Party In "BOTH WAYS" Video
Music

Yung Gleesh, Keith Ape & Uno the Activist Have a Parking Lot Party In "BOTH WAYS" Video

Directed by Justin Staple.


visvim Reworks Its Classic Hudson Jacket
Fashion

visvim Reworks Its Classic Hudson Jacket

A timeless piece that balance style with function.

A Closer Look at the BAPE x adidas Originals NMD
Footwear

A Closer Look at the BAPE x adidas Originals NMD

“Haters get mad cause…”

Golf Wang Takes on the Vans Authentic
Footwear

Golf Wang Takes on the Vans Authentic

The newest chapter to the Golf Wang and Vans story.

Skepta to Livestream Biggest Solo Show to Date
Music

Skepta to Livestream Biggest Solo Show to Date

With the help of Apple Music.

Gasius and Boiler Room Come Together for Streetwear Staples
Fashion

Gasius and Boiler Room Come Together for Streetwear Staples

Featuring obscure music note animation and retro typography.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.