C.P. Company Champions Social Interaction With SS24 Campaign
With a cast ranging from podcasters to jazz musicians.
Still to this day, C.P. Company remains a popular label due to its affinity for military-inspired designs that come alive through eye-catching design details and innovative fabrications. To shine a light on its latest collection, the brand has now launched its new Spring/Summer 2024 campaign.
Centering on social interaction, specifically the brand’s ability to exist within contemporary contexts, the new visuals look at the power of its expansive community. As such, C.P. Company has enlisted the help of different personalities to tell its broader story alongside showing off the SS24 collection of course.
The campaign sees the likes of fashion stylist Eve Carol Kelly, soccer player Marco Reus, Italian jazz band 72 Hour Post Flight, Throwing Fits fashion podcasters James Harris and Lawrence Schlossman and musicology professor Fancis Mallet. The colorful casts reveals their deeper stories alongside the story of C.P. Company. “C.P. Company was the main reason I started working in fashion. The brand has always been popular where I grew up,” said Carol Kelly. “I was fascinated by C.P. Company because it was worn and juxtaposed with most of the subcultures I was surrounded by, and that was more than anything else.”
The cast then appears in a range of pieces featuring Chrome-R, 50 Fili mixed and GORE-TEX INFINIUMTM jackets, the Chrome-R Goggle Utility Jacket, gabardine denim and more.
Take a look at the campaign in the gallery above. C.P. Company’s SS24 collection is available now online.
