JJJJound Unveils New Collaboration With A.P.C. for SS24
Joining forces once again.
Update: Just a week after teasing the new project, JJJJound has unveiled its second A.P.C. collaboration. The new collection “revisits the essentials of the men’s summer wardrobe” and combines two takes on travel wear — the elegant looks one travels with and the less chic apparel that one purchases while visiting. Drawing upon this theme, the lead look embodies the former as navy essentials arrive courtesy of a Knit Sweater, Weekend Shirt, Weekend Short, Swim Trunk and Foulard. From there, five pieces of hotel merchandise have been presented in black and white, sporting a hotel souvenir aesthetic. Release for the capsule is scheduled to take place on May 14 via JJJJound and A.P.C. channels around the world.
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Original Story: Montréal-based brand JJJJound from Justin Saunders has announced a new Spring/Summer 2024 collaboration with Jean Touitou’s A.P.C.
Taking to Instagram to tease the upcoming release, it sees the duo reunite once again. The last time the two came together was in 2019 for its fourth installment of “APC INTERACTION.” The project sees APC create with external collaborators to reimagine the essence of the APC brand. The two’s minimalistic aesthetic intertwines for another collaboration this time around, but reveals very little to its fans. The teaser on Instagram only shows a co-branded key chain that sees both brand’s printed on the green leather tag with the caption, “JJJJ A.P.C. SS24.”
Neither parties have announced the official release date just yet. Stay tuned for more information.
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