The Hundreds Enters a New Era With Spring 2024 Collection
The debut collection by the label’s new creative director David Rivera.
The Hundreds’ first collection of 2024 is a big one – “big” in its vibrant and versatile range of streetwear stylings, but also big for the label’s lore at large. The Spring 2024 range marks the first capsule of The Hundreds’ 20th year in operation, which also happens to be the first delivery curated by the imprint’s new creative director David Rivera.
Rivera has been part of The Hundreds’ fam for a while, with the passing of the torch coming from the hands of Bobby and Ben themselves. ”For the last couple years, we’ve turned to our David Rivera to plot the course for the next adventure,” Bobby noted in a release.
“David is a 13-year veteran of The Hundreds, working his way up the ranks in almost every creative department in the building, studying under and alongside the greats – so you’re already familiar with his language. It’s a new age for streetwear and for The Hundreds, a chapter that will be heavily narrated by David’s design and perspective on the culture. If you want to know where we’re headed tomorrow, follow David Rivera today.”
Rivera infuses his SoCal roots throughout the collection, which encompasses a bevy of traditional workwear silhouettes intermingled amidst signature graphics inspired by some signature early aughts Los Angeles influences: old-school candy bars, beverages and rap music. Vibrant hues dominate the offering, with neon orange cargo pants and a cobalt overshirt standing out. Elsewhere, a polka-dot button-down – one of the collection’s more formal pieces – is embellished with a face.
Take a closer look at the lookbook in the gallery above.
“I’m grateful to Bobby and Ben for entrusting me with their platform, allowing me to share new stories and perspectives,” Rivera added. “It’s not every day a Latino kid that grew up in LA gets this chance to open doors for others for a brand he grew up wearing. The melody has changed but the song remains the same.”
Shop The Hundreds Spring 2024 Collection beginning this Thursday, February 1 at 1 p.m. EST, available at The Hundreds webstore and on The Hundreds app.
