Bobby Hundreds is one of the two founders of The Hundreds. Also known as Bobby Kim, he met Ben Hundreds, the other founder, while at law school. Kim graduated from UC San Diego before going onto Loyola Law School, finishing at the top of his class. The duo started the brand in 2003, a two-part lifestyle project that includes an apparel line as well as a publication side encompassing an online blog and print magazine. As the co-founder and creative director of The Hundreds, Kim has helped grow the streetwear brand, which now has its own storefront locations and is carried in stockists worldwide. The label encompasses its own apparel line, as well as accessories, and is sold from its online store.