Bobby Hundreds

Bobby Hundreds is one of the two founders of The Hundreds. Also known as Bobby Kim, he met Ben Hundreds, the other founder, while at law school. Kim graduated from UC San Diego before going onto Loyola Law School, finishing at the top of his class. The duo started the brand in 2003, a two-part lifestyle project that includes an apparel line as well as a publication side encompassing an online blog and print magazine. As the co-founder and creative director of The Hundreds, Kim has helped grow the streetwear brand, which now has its own storefront locations and is carried in stockists worldwide. The label encompasses its own apparel line, as well as accessories, and is sold from its online store.

Topps Celebrates 70 Years With Artist Collaborations for Limited Edition Baseball Cards
Gaming

Topps Celebrates 70 Years With Artist Collaborations for Limited Edition Baseball Cards

Featuring collabs with Snoop Dogg, Mister Cartoon, Bobby Hundreds and many more.

Sole Mates: Bobby Hundreds and the Converse Chuck Taylor All Star
Footwear 

Sole Mates: Bobby Hundreds and the Converse Chuck Taylor All Star

The Hundreds’ co-founder talks about copping Chucks at swap meets as a teenager, why he thinks it’s so symbolic of counter culture and more.

Billie Eilish Helped Design 2028 Los Angeles Olympics Logo
Sports

Billie Eilish Helped Design 2028 Los Angeles Olympics Logo

The committee also recruited Nike and Bobby Hundreds for collaborative merch.

Bobby Hundreds Interviews Pharrell About His Influence as a Black Brand Owner
Fashion 

Bobby Hundreds Interviews Pharrell About His Influence as a Black Brand Owner

Pharrell also speaks on the nationwide demonstrations and the importance of sharing industry knowledge.

The Hundreds x PUMA "Cliques" Collection Nods to High School Crews
Footwear

The Hundreds x PUMA "Cliques" Collection Nods to High School Crews

Fresh takes on the Clyde, Palace Guard, Performer Mid and RS Pure, all with matching apparel.

The Hundreds Family Style Food Festival Will Merge Streetwear & Gastronomy
Food & Beverage

The Hundreds Family Style Food Festival Will Merge Streetwear & Gastronomy

Collaborators like Sean Wotherspoon, Chinatown Market and more will drop exclusive merch.

Sign on to Hypebeast Discord for Upcoming Session with Bobby Hundreds
Fashion

Sign on to Hypebeast Discord for Upcoming Session with Bobby Hundreds

Fresh off his recent book release.

Bobby Hundreds' Book 'This Is Not a T-Shirt' Is Really a Guide for Cultivating Communities
Fashion 

Bobby Hundreds' Book 'This Is Not a T-Shirt' Is Really a Guide for Cultivating Communities

“It’s not about the clothing, it’s about connecting.”

An Industry Insider's Holiday Gift Guide 2018
Design 

An Industry Insider's Holiday Gift Guide 2018

Fraser Cooke, Justin Saunders, Emily Oberg, Sarah Andelman and more share their picks.

Business of HYPE With jeffstaple, Episode 16: Bobby & Ben Hundreds of The Hundreds
Business of HYPE

Business of HYPE With jeffstaple, Episode 16: Bobby & Ben Hundreds of The Hundreds

For the first time on ‘BoH,’ we hear two co-founders discuss their finely-balanced partnership.

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