thisisneverthat x NEW ERA Pay Homage to the New York Yankees
The latest link-up in thisisneverthat’s collaborative hot streak.
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thisisneverthat continues to cement itself as the king of collaborations, recently tapping in with The Grateful Dead, Farah, and Budweiser in the past couple of months alone. Now, the Seoul-based label is joining hands with NEW ERA to unveil a lineup of apparel – and, of course, fitted hats – in honor of the New York Yankees.
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Leading the pack is the array of fitteds, which surface in a handful of different hues and patterns. One features a fully camouflaged silhouette, while others land in shades of navy and black. All hats feature embroidered cobranding throughout.
Apparel consists of button-downs, one of which aptly lands in a pin-stripe pattern and another in all-white. Each is finished off with a Yankees x thisisneverthat logo on the chest, with a NEW ERA insignia embroidered on the sleeve. Elsewhere, denim cargo shorts feature a cobranded logo on the back pocket, and a white t-shirt has it stamped on the front.
Check out the collection in the lookbook above, and expect the full thisisneverthat x NEW ERA range to release for purchase for US consumers on Thursday, July 11 at 9 p.m. ET at thisisneverthat’s official online store.