thisisneverthat x NEW ERA Pay Homage to the New York Yankees
The latest link-up in thisisneverthat’s collaborative hot streak.
thisisneverthat continues to cement itself as the king of collaborations, recently tapping in with The Grateful Dead, Farah, and Budweiser in the past couple of months alone. Now, the Seoul-based label is joining hands with NEW ERA to unveil a lineup of apparel – and, of course, fitted hats – in honor of the New York Yankees.
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Leading the pack is the array of fitteds, which surface in a handful of different hues and patterns. One features a fully camouflaged silhouette, while others land in shades of navy and black. All hats feature embroidered cobranding throughout.
Apparel consists of button-downs, one of which aptly lands in a pin-stripe pattern and another in all-white. Each is finished off with a Yankees x thisisneverthat logo on the chest, with a NEW ERA insignia embroidered on the sleeve. Elsewhere, denim cargo shorts feature a cobranded logo on the back pocket, and a white t-shirt has it stamped on the front.
Check out the collection in the lookbook above, and expect the full thisisneverthat x NEW ERA range to release for purchase for US consumers on Thursday, July 11 at 9 p.m. ET at thisisneverthat’s official online store.
