thisisneverthat x NEW ERA Pay Homage to the New York Yankees

The latest link-up in thisisneverthat’s collaborative hot streak.

Fashion
1,635 0 Comments

thisisneverthat continues to cement itself as the king of collaborations, recently tapping in with The Grateful Dead, Farah, and Budweiser in the past couple of months alone. Now, the Seoul-based label is joining hands with NEW ERA to unveil a lineup of apparel – and, of course, fitted hats – in honor of the New York Yankees.

 

View this post on Instagram

 

A post shared by thisisneverthat® (@thisisneverthat)

Leading the pack is the array of fitteds, which surface in a handful of different hues and patterns. One features a fully camouflaged silhouette, while others land in shades of navy and black. All hats feature embroidered cobranding throughout.

Apparel consists of button-downs, one of which aptly lands in a pin-stripe pattern and another in all-white. Each is finished off with a Yankees x thisisneverthat logo on the chest, with a NEW ERA insignia embroidered on the sleeve. Elsewhere, denim cargo shorts feature a cobranded logo on the back pocket, and a white t-shirt has it stamped on the front.

Check out the collection in the lookbook above, and expect the full thisisneverthat x NEW ERA range to release for purchase for US consumers on Thursday, July 11 at 9 p.m. ET at thisisneverthat’s official online store.

Read Full Article

What to Read Next

thisisneverthat x Budweiser Pop the Top on New Capsule
Fashion

thisisneverthat x Budweiser Pop the Top on New Capsule

Dropping tomorrow.

New Era Celebrates the New York Yankees vs. Diablos Rojos del México Exhibition Series with Special Capsule
Fashion

New Era Celebrates the New York Yankees vs. Diablos Rojos del México Exhibition Series with Special Capsule

A selection of special caps, tees and hoodies — some of which feature both teams’ iconography side by side.

Mastermind World Revamps New Era's Classics
Fashion

Mastermind World Revamps New Era's Classics

Releasing later this week.


thisisneverthat x Farah Mix Work and Play in First Collaborative Capsule
Fashion

thisisneverthat x Farah Mix Work and Play in First Collaborative Capsule

Complete with carpenter pants secure enough to hold a glass of wine.

Closer Look at the Nike Kobe 9 Elite Protro “Halo”
Footwear

Closer Look at the Nike Kobe 9 Elite Protro “Halo”

The all-white build is set to join the “Halo” series on Kobe Day this year.

Off-White™ Adds Five New Scents to Its SOLUTION Fragrance Line
Fashion

Off-White™ Adds Five New Scents to Its SOLUTION Fragrance Line

Spanning a range of woodsy and floral tones.

First Look at This Year's Air Jordan 3 "Black Cement"
Footwear

First Look at This Year's Air Jordan 3 "Black Cement"

A faithful homage to the 1988 classic.

Cocteau Twins and Harold Budd’s ‘The Moon and the Melodies’ Is Being Reissued on Vinyl
Music

Cocteau Twins and Harold Budd’s ‘The Moon and the Melodies’ Is Being Reissued on Vinyl

The reissue of the 1986 LP was mastered by Robin Guthrie himself.

Percival and Prince Celebrate Wimbledon With New Collab
Fashion

Percival and Prince Celebrate Wimbledon With New Collab

Featuring tailoring, knitwear and more.


A$AP Rocky Fronts Savage X Fenty's Classics Campaign With Son RZA
Fashion

A$AP Rocky Fronts Savage X Fenty's Classics Campaign With Son RZA

Sporting the Rihanna-led label’s signature boxers, briefs and tees.

Kim Kardashian, Halle Berry and Glenn Close Set To Star in Ryan Murphy Legal Series
Entertainment

Kim Kardashian, Halle Berry and Glenn Close Set To Star in Ryan Murphy Legal Series

The trio will play lawyers in the upcoming show, ‘All’s Fair.’

Flying Lotus: Beyond the Beat
Music

Flying Lotus: Beyond the Beat

With a feature film and new music on the way, multi-sensory maestro Flying Lotus is blazing new trails of sound and vision.

Another Brain Dead x adidas Stan Smith "Unstructured" Is Here
Footwear

Another Brain Dead x adidas Stan Smith "Unstructured" Is Here

This time made in collaboration with Sound and Fury Festival.

Pharrell's Louis Vuitton Workwear Capsule Is Coming This Month
Fashion

Pharrell's Louis Vuitton Workwear Capsule Is Coming This Month

With an expansive Timberland collaboration, toolbox-inspired Keepalls, sturdy ready-to-wear and more.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.