A$AP Rocky Fronts Savage X Fenty's Classics Campaign With Son RZA
Sporting the Rihanna-led label’s signature boxers, briefs and tees.
Fresh off his debut Paris Fashion Week runway, A$AP Rocky has landed the starring role in Savage X Fenty’s new Classics campaign — alongside his and Rihanna’s son, RZA.
The sartorial imagery sees Flacko sporting the Rih-led label’s signature boxers, briefs and tees in a series of orange-lit shots against a still backdrop. In one photo, the mega rapper carries RZA, who wears the brand’s child-sized items, on his shoulders; and in another, Rocky faces away from the camera while holding his son, revealing that the word “DAD” is etched into the back of his head.
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The campaign shows off Savage X Fenty Men’s Packs, which include boxers, briefs and tees in sets of either three or six units. The label’s jersey tees are known to boast a ribbed crew neck with a regular fit, while the boxers and briefs employ cotton constructions with ribbed fabric and elastic waistbands.
The Savage X Fenty Classics collection is now available to shop on the brand’s webstore. Prices start at $14.95 USD, and sizes range from XS to 4X. Take a look at the pieces in A$AP Rocky and RZA’s all-new campaign, above.
