A$AP Rocky Fronts Savage X Fenty's Classics Campaign With Son RZA

Sporting the Rihanna-led label’s signature boxers, briefs and tees.

Fashion
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Fresh off his debut Paris Fashion Week runway, A$AP Rocky has landed the starring role in Savage X Fenty’s new Classics campaign — alongside his and Rihanna’s son, RZA.

The sartorial imagery sees Flacko sporting the Rih-led label’s signature boxers, briefs and tees in a series of orange-lit shots against a still backdrop. In one photo, the mega rapper carries RZA, who wears the brand’s child-sized items, on his shoulders; and in another, Rocky faces away from the camera while holding his son, revealing that the word “DAD” is etched into the back of his head.

The campaign shows off Savage X Fenty Men’s Packs, which include boxers, briefs and tees in sets of either three or six units. The label’s jersey tees are known to boast a ribbed crew neck with a regular fit, while the boxers and briefs employ cotton constructions with ribbed fabric and elastic waistbands.

The Savage X Fenty Classics collection is now available to shop on the brand’s webstore. Prices start at $14.95 USD, and sizes range from XS to 4X. Take a look at the pieces in A$AP Rocky and RZA’s all-new campaign, above.

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