J. Crew Reconnects With BEAMS PLUS for Surf-Inspired Collection

The playful line celebrates the charm and nostalgia of beach lifestyles in the ’50s and ’60s.

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Following on from their collaboration in 2022, J. Crew and BEAMS PLUS have reunited for a fresh take on their co-branded design universe.

This time around, the Harajuku, Japan-based streetwear label tapped into J. Crew’s classic preppy style codes to produce a lineup that “captures the charm and nostalgia of ’50s and ’60s surf culture, inspired by endless summers and the wave riders who originated the laid-back style.” As a result, the collection is filled with all sorts of nods to sandy days on the coast.

Among the standouts, the range includes “Old Boy Surf Club” T-shirts, which feature playful wave-riding graphics, and vintage-inspired blazers, which employ textiles with intricate patterns from decades past. Elsewhere, zip-up jackets boast multi-toned stripes down their center; khaki pants and board shorts play into the surfing theme with all-over embroidery, and colorful striped tops offer the ideal colorful statement.

Rounding out the range, the line houses bright, kaleidoscopic belts and location-based corduroy caps labeled with beach spots like Rhode Island’s Point Judith, Montauk’s Turtles and New Jersey’s. Manasquan.

The latest J. Crew x BEAMS PLUS collection will be available to shop on J.Crew’s webstore on May 10. Take a closer look at the line in the gallery above.

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