J. Crew Reconnects With BEAMS PLUS for Surf-Inspired Collection
The playful line celebrates the charm and nostalgia of beach lifestyles in the ’50s and ’60s.
Following on from their collaboration in 2022, J. Crew and BEAMS PLUS have reunited for a fresh take on their co-branded design universe.
This time around, the Harajuku, Japan-based streetwear label tapped into J. Crew’s classic preppy style codes to produce a lineup that “captures the charm and nostalgia of ’50s and ’60s surf culture, inspired by endless summers and the wave riders who originated the laid-back style.” As a result, the collection is filled with all sorts of nods to sandy days on the coast.
Among the standouts, the range includes “Old Boy Surf Club” T-shirts, which feature playful wave-riding graphics, and vintage-inspired blazers, which employ textiles with intricate patterns from decades past. Elsewhere, zip-up jackets boast multi-toned stripes down their center; khaki pants and board shorts play into the surfing theme with all-over embroidery, and colorful striped tops offer the ideal colorful statement.
Rounding out the range, the line houses bright, kaleidoscopic belts and location-based corduroy caps labeled with beach spots like Rhode Island’s Point Judith, Montauk’s Turtles and New Jersey’s. Manasquan.
The latest J. Crew x BEAMS PLUS collection will be available to shop on J.Crew’s webstore on May 10. Take a closer look at the line in the gallery above.
