STANDARD SUPPLY Teams Up With BEAMS PLUS and bPr BEAMS for the 50th Anniversary "BEAMS ORANGE COLLECTION"
The triple-collaboration reimagines functional accessories in BEAMS’ iconic corporate color.
Summary
- The new collection celebrates the 50th anniversary of BEAMS with a vibrant all-orange aesthetic
- A range of bags and accessories are updated with Breathatec fabric for waterproof and breathable functionality
- The full lineup officially launches on March 12 via BEAMS online
Celebrating a monumental milestone, STANDARD SUPPLY and BEAMS have unveiled the “BEAMS ORANGE COLLECTION.” Operating as a special triple-collaboration alongside BEAMS PLUS and bPr BEAMS, the exclusive capsule commemorates the 50th anniversary of BEAMS by reimagining a wide array of everyday carry items. Dressed entirely in the retailer’s signature corporate orange, the commemorative range strikes a perfect balance between STANDARD SUPPLY’s utilitarian beauty, the heritage appreciation of BEAMS PLUS, and the playful spirit of bPr BEAMS.
The bold “BEAMS ORANGE COLLECTION” leaves no detail untouched, applying the vibrant hue to every component of the release. Beyond the main body materials, the striking orange tone extends to the intricate leather parts and taping across all silhouettes. The expansive lineup includes standout pieces like the Large Daypack, Daily Daypack, 2Way Zip Tote, and Weekend Tall Shoulder, alongside an array of smaller accessories such as the Draw String Charm Pouch and Hanging Pouch.
Elevating the utilitarian focus, functionality remains at the core of the collaboration. Each item in the collection, from the largest backpacks to the most compact pouches, is constructed using Breathatec fabric. This specialized material ensures that the accessories maintain an elegant, high-quality texture while providing superior breathability and waterproof performance for modern, daily use.
The STANDARD SUPPLY x BEAMS “BEAMS ORANGE COLLECTION” drops March 12 via BEAMS online.
