London Fragrance House IIUVO Drops Inaugural Cashmere Collection

Featuring a grey pullover, long-eared beanie, and cozy blanket.

Fashion 
5,174 Hypes

London-based fragrance House IIUVO has written scent-driven storylines since 2015, communicating a thoughtful curation process led by music, film, and photography. Creative experiences define IIUVO’s immersive olfactory catalog, managed by co-founders Tomi Ahmed and Leo Gibbon.

IIUVO’s powerful creations embrace poetic happenings with complementary notes that ignite aromatic daydreams. The brand is moving away from fragrance to debut its inaugural apparel line, delivering a knitted collection drowned in cashmere.

The British imprint enters a new chapter with handmade knitwear to complement its striking scent lineup. Proudly produced by UK artisans, IIUVO’s three-item collection is minimalist in nature, starting with a subtle grey pullover adorned with a circular Intarsia logo. Long-eared headgear follows with waffle-knit beanies boasting multi-colored profile insignia. Finally, IIUVO finishes with a branded cashmere blanket to brighten your home.

Take a closer look at IIUVO’s debut clothing and accessories line in the gallery above. Items are available to shop now via the IIUVO website, with a Black Rave Hoody and Rave Eau de Parfum set to launch in 2024.

Read Full Article

What to Read Next

LOEWE Expands Its Botanical Rainbow Collection With Two New Fragrances
Fashion

LOEWE Expands Its Botanical Rainbow Collection With Two New Fragrances

Introducing the Solo Vulcan and Agua Drop.

Peggy Gou Drops Korean-Language House Track “Lobster Telephone”
Music

Peggy Gou Drops Korean-Language House Track “Lobster Telephone”

Her debut album ‘I Hear You’ arrives next month.

Arc’teryx Presents It First In-House Trail Footwear Collection
Footwear

Arc’teryx Presents It First In-House Trail Footwear Collection

Featuring the Sylan, Vertex Alpine, an Kragg silhouettes in a neon colorway.


HBO Debuts ‘House of the Dragon’ Season 2 Official Trailer
Entertainment

HBO Debuts ‘House of the Dragon’ Season 2 Official Trailer

Premiering on Sunday, June 16

What Will Be the Biggest Streetwear Trends of 2024?
Fashion 

What Will Be the Biggest Streetwear Trends of 2024?

From “yuppiecore” to techwear, Retail Intelligence Platform EDITED investigates influential styles that will dominate the new year.

A Look Inside Samsung UK’s Skatewalk Event at London Flip Park Pop-up
Events

A Look Inside Samsung UK’s Skatewalk Event at London Flip Park Pop-up

Presented by Samsung
Showcasing Joshua Samuels, Salon Skateboards, Teef Machine and other streetwear brands.

"All Dogs Go To Heaven" in Awake NY and Soldier Boyfriend's New Collaboration
Uncategorized

"All Dogs Go To Heaven" in Awake NY and Soldier Boyfriend's New Collaboration

With the collection reflecting on a series of artworks made by Soldier in 2022.

Jenna Ortega Is a Student Protégé In 'Miller's Girl' Trailer
Entertainment

Jenna Ortega Is a Student Protégé In 'Miller's Girl' Trailer

Fostering a passionate relationship with her teacher spearheaded by an inappropriate essay.

The Hypebeast 100 Spotlights The Most Influential British Talent from 2023
Fashion 

The Hypebeast 100 Spotlights The Most Influential British Talent from 2023

Featuring the likes of Clint419, Grace Wales Bonner, Kim Jones and more.


The HAVEN x Clarks Originals Weaver GTX Explores London's Local Sights
Footwear 

The HAVEN x Clarks Originals Weaver GTX Explores London's Local Sights

Delivering white and black colorways guided by protective materials.

Kiko Kostadinov's "Rathbone/Newman" Collection Reevaluates Brand Staples
Fashion 

Kiko Kostadinov's "Rathbone/Newman" Collection Reevaluates Brand Staples

Following the brand’s successful pop-up experience in London.

Known Source Is Spearheading the Next Generation of Vintage Archivists
Fashion 

Known Source Is Spearheading the Next Generation of Vintage Archivists

Co-founders Theo El-Kattan and Henry McNeill speak about the future of archival fashion, the top trends of 2023, and how they’re combatting traditional high-street retailers across the UK.

Dover Street Market New York Celebrates 10 Years With Sky High Farm Workwear x Nike x KAWS Collab
Fashion

Dover Street Market New York Celebrates 10 Years With Sky High Farm Workwear x Nike x KAWS Collab

A limited-edition 10-piece capsule.

Duke + Dexter Joins Peachy Den for Elevated Loafer Collaboration
Footwear 

Duke + Dexter Joins Peachy Den for Elevated Loafer Collaboration

The romantic collection is ideal for the holiday season.

More ▾