IIUVO

Madonna and IIUVO Capture the Spirit of "Madame X" In Just 100ml
Fashion

Madonna and IIUVO Capture the Spirit of "Madame X" In Just 100ml

The latest release from the independent fragrance brand.

How Do Scents Make Sense During Lockdown?
Fashion 

How Do Scents Make Sense During Lockdown?

It might be time to rethink our relationship with perfume.

IIUVO Wants to Disrupt The World of Fragrance With New Release, "BULLSHIT"
Fashion

IIUVO Wants to Disrupt The World of Fragrance With New Release, "BULLSHIT"

Taking a stand against the industry’s “tired narratives and archaic marketing ploys.”

15 Design Pieces to Upgrade Your Home
Design 

15 Design Pieces to Upgrade Your Home

Featuring homeware from Gucci, Supreme, Fear of God, Off-White™ and more.

Seven Signature Scents to Try This Fall
Fashion 

Seven Signature Scents to Try This Fall

Featuring IIUVO, Aesop, Le Labo, Byredo & more.

U.K. Label IIUVO Releases New "Bosé" Candle
Fashion

U.K. Label IIUVO Releases New "Bosé" Candle

Dedicated to co-founder Tomi Ahmed’s mother.

IIUVO Stands Independent in a Fragrance World Dominated by Behemoths
Fashion 

IIUVO Stands Independent in a Fragrance World Dominated by Behemoths

Meet the London-based brand that strives for organic growth and independence.

UK Candle Specialist IIUVO Releases First Ever Fragrance, "Edition One"
Fashion

UK Candle Specialist IIUVO Releases First Ever Fragrance, "Edition One"

Taking its candle expertise into perfumery.

 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.